The Only Way Is Marbs Helping To Increase Marbella Tourist Industry

For many of us, the thought of spending the night in watching the reality TV series, The Only Way Is Essex (TOWIE), is unthinkable, but there can be no doubt that the hit show has accrued a large army of followers since its first showing in 2010. On the 13th of June, the cast of TOWIE made a one off show titled “The Only Way Is Marbs” which according to holiday company, has helped to increase awareness of this already popular part of the Costa del Sol. Since the show was first aired, the company has seen a huge increase of almost 2,000% in those looking for holidays to Marbella via their website!

Marbella has always been a very popular area of the Costa del Sol, especially with celebrities and with those looking for a little glitz and glamour. At a time when hotel occupancy levels are lower than that of recent years, this can only be a good tonic for this particular part of the coast. Although it can be said that the Marbella propertymarket has held its own during these troubled economic times, with interest in the area as strong as ever, the show will no doubt help to give Marbella and the Costa del Sol in general, a much needed boost.

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